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Journey 7, Product briefPack version: 3 Sep 2026, 16:52 (London)
The Product brief

The return experience, now and next

What this brief is. Journey 7's product surface is the return: the door, the landing, and the win screens the comeback rides. This brief carries what Product is asked to fix and decide; the sends are the CRM brief's. Nothing here builds a new surface.

The ask at a glance

SurfaceTodayProposedThe work here
The sign-in doorMagic links can expire before the emailed code is typed: the door fails some returners outright.A link lifetime or retry flow that survives a slow inbox.PRODUCT FIX, flagged from this journey
The return landingThe generic cold start: no recognition, no route, no acknowledgement of absence.The welcome-back card renders here: the account as they left it, their route at a real price. Who renders it (this journey or the returning-customer home journey) is the open ruling.SURFACE RULING + the card slot
The send landingsDeep links land on generic screens.Both knocks and the anniversary land on the route's live upgrades, signed in; the final attempt lands on its deal.CONFIRM THE LANDINGS

What Product is asked to decide

Sources: the 20 Aug 2026 returns read (about 33,000 unaided returns a month, 64% straight to search) and the Decisioning matrix rows this table summarises. The per-row logic lives on the matrix: one home per fact.

Working detail
Leave feedbackThis pack is a proposal. The banded episode shape and the recognition-first door are the recorded position; the surface owner, the card disposition and the offer are open rulings. Say what is wrong with the journey, or what it is missing.
Pack version: 3 Sep 2026, 16:52 (London)